We spent twenty years finding designers before the rest of the industry noticed them.

DETAIL is a consulting practice for fashion businesses that want to move first — on trends, on buys, on the designers worth betting on. We built our eye running a multi-brand boutique for over two decades. Now we bring it to your business.

Start a conversation See what we do

20+ Years running a multi-brand fashion boutique

4 Fashion capitals we work across — Milan, Paris, London, New York

01 Focus: emerging designers, not the established names everyone already knows

MilanReady-to-wear & new-name showrooms ParisAteliers & buyer appointments LondonGraduate & independent talent New YorkMarket week & retail strategy MilanReady-to-wear & new-name showrooms ParisAteliers & buyer appointments LondonGraduate & independent talent New YorkMarket week & retail strategy

What we do

Contents

Trend Forecasting

"They flagged a trend two seasons before it showed up on our floor."— Boutique Owner, Multi-Brand Retailer We track what's moving through the runway shows, the showrooms, and the sell-through data before it shows up on your competitors' floors — and translate it into calls you can act on this season, not next.

II.

Merchandising & Buying

"Our buy finally felt like it had a point of view instead of a guess."— Store Owner, Independent Retail We help you build an assortment around the right mix of established and emerging labels — what to buy, how deep, and when, based on decades of open-to-buy decisions that actually sold through.

III.

Marketing Strategy

"The launch story they built got us press we couldn't have landed alone."— Marketing Lead, Emerging Fashion Brand We help you position new designers so retailers, press, and customers actually pay attention — from launch story to sell-in materials to the campaign that gets a new name noticed.

IV.

Designer Introductions

"An introduction that would've taken us years to get on our own."— Founder, Independent Boutique Direct introductions to the designers, showrooms, and influencers we've worked with for years across Milan, Paris, London, and New York — the relationships that take most businesses a decade to build on their own.

The Practice

Twenty years on the floor

DETAIL grew out of two decades spent running a multi-brand fashion boutique built entirely around discovery — finding designers before they had a name, nurturing them through their first seasons, and growing them into labels that mattered to a store's identity. That's a different skill than following what's already popular. It means reading collections before the industry has decided what to think of them, and backing the right ones with real inventory and real marketing.

We built relationships with designers, showrooms, and industry influencers across the four major fashion markets over years of buying trips, showroom appointments, and season after season of watching what worked and what didn't. That network — and the judgment behind it — is what we bring to the fashion businesses we now consult for.

Today we work with boutiques, retailers, and fashion brands who want that same edge: a way to stay ahead of trends, buy and merchandise with more confidence, and get in front of the designers who are about to matter.

20+ years operating a multi-brand fashion boutique
Focus — discovering, nurturing, and growing up-and-coming designers
Network — designers, showrooms, and influencers across Milan, Paris, London, and New York

Where we work

Four Markets

Milan Ready-to-wear houses and the showrooms that carry the season's new names.

Paris Ateliers, buyer appointments, and the designers shaping what comes next.

London Graduate talent and the independent labels building a following early.

New York Market week appointments and retail strategy for the U.S. market.

Get In Touch

Let's talk about what's next for your business.

Tell us a little about your business and what you're trying to solve — a buy that isn't working, a trend you can't quite pin down, or a designer relationship you'd like an introduction to. We'll follow up directly.